The advent of artificial intelligence (AI) has dramatically changed almost every area of our life. The reason for these changes is that AI allows you to automate a large number of routine and not so many processes, and at the same time maintain quality.
But as AI develops faster and faster every day, it poses an increasing threat to traditional professions. There is growing tension in society that AI will completely replace humans and leave many people without work.
Given the impact of AI on content writing, many copywriters/writers/authors (whatever you want to call it) worry that it will take them out of work.
Companies today value their copywriters for creating unique content. Some employers even regularly provide incentives and gifts to keep them motivated. But all of this could change dramatically if AI takes its place. So, will AI replace writers/copywriters/authors?
What is artificial intelligence?
AI is a relatively new technology that helps automate workflows. At first, it seemed impossible, but today it has become a reality thanks to constant technological innovation.
This technology is designed to free a person from tedious and routine tasks. That is why its implementation is happening everywhere and encourages more and more companies to automate their activities.
The goal of AI is to make it easier to complete tasks and perform them with higher accuracy and speed than humans.
The Role of Artificial Intelligence in Content Writing
The role of artificial intelligence in content development is constantly increasing. At the dawn of its existence, no one thought that AI could come into the realm of writing. But as technology advances, it has shown that it can make content creation easier.
AI today uses unique technology to create content following specific requirements. This technology is called natural language processing (NLP), and it is it that allows AI to write content on various topics.
Using NLP algorithms, artificial intelligence reads and understands the content requirements. This gives him the ability to create content from the source material while still ensuring readability.
Besides NLP, artificial intelligence also uses deep learning technology to understand the specifics of complex content types. Deep learning tries to work like the human brain to generate information ideally.
Artificial Intelligence Opportunities in Writing
Using advanced NLP and deep learning algorithms, AI can now facilitate a variety of content writing tasks. There are special tools on the market that can generate automated content. Many companies rely on these tools to create various materials while giving the content a human touch.
Heading generators, grammar proofing, and text paraphrasing are examples of how AI can create text content. Even writers use them to automate tasks and speed up content creation.
There are also tools to generate articles with just a few clicks. Of course, the quality of such articles does not match the quality of articles created by a person. But the ability of AI to create texts faster than humans will not go unnoticed by large companies.
What can’t AI do in writing content?
AI can write hundreds of articles in a single day, but it will always miss the human touch. An article written by a robot cannot convey feelings and emotions. They are very important for effective content marketing, and very often, their presence in the text demonstrates the professionalism of the copywriter.
This is one of the main disadvantages of artificial intelligence. It is the skill of conveying feelings and emotions that artificial intelligence lacks in writing texts. That is why he cannot compete with humans. The art of storytelling is only possible when you know what the content needs to feel. Algorithms or any other automation techniques cannot replace this.
Why are professional copywriters better than artificial intelligence?
The unrivaled creative value of professional copywriters can never be replaced by artificial intelligence. Deep knowledge in certain areas, the correct structuring of content, and emotional transmission. These are the advantages of professional copywriters over AI. This is why AI-written content needs to be additionally verified by a human.
AI can mimic intelligence, but it cannot mimic the creative presentation of information. Today, you can’t rely entirely on AI to personalize and express empathy or understanding in your brand content.
Professional copywriters have a skill that AI can’t – storytelling. Given all the intricacies of presenting textual information, compelling storytelling is something that AI can never achieve.
The future of AI in copywriting
Given the rapid evolution of AI, it is difficult to predict its future capabilities. But one thing is for sure: AI will try to match the level of human writing. Studying the peculiarities of emotions and empathy is still a pipe dream for AI.
Writing quality content requires creativity, emotion, and non-standard storytelling. Brands are looking for copywriters to resonate with their audience. AI is evolving rapidly, but it still has a long way to go surpass professional copywriters in writing content.